The Empowerkit MLM Software Solution

The Internet is clearly a wonderful resource for anybody in the direct selling industry. The web allows distributors to locate and market to a seemingly infinite number of potential leads and customers about their products or business opportunities. Network marketing, especially online is a crowded space, which means you must carve out a clear presence while taking advantage of every opportunity online marketing makes available.

However, with every great opportunity comes an equally great risk, and for a direct selling company those risks are multiplied for every distributor in the sales force. So a balance must be found on how a distributors can make themselves known, market their products and grow their business, connect with customers or fellow distributors all while following company policies and procedures all while maintaining the company image and brand integrity.

The way a lot of companies are approaching this problem is by limiting online activity by the entire sales force. This is usually done by prohibiting the use of any company logo, name or trademark to appear anywhere outside of the corporate website. Some companies give a replicated website to the entire sales force to use as their home online, a way to keep control over the brand and stay compliant. This gives the entire sales force a website that is identical to the rest, with the only difference being the personal details like a photo, contact email address and the distributor name. These websites do act as a home for distributions to have online, but they end up being so restrictive that abandoning them for Facebook, Twitter or their own personal websites become the only viable option. Fortunately there are new tools, in the form of MLM software and Network Marketing Software emerging for direct selling companies.

The Empowerkit approach to striking this balance between company control and distributor needs is to build feature rich replicated websites that allow distributors the freedom to leverage the web for growing their business and brand online. An Empowerkit website offers a library of apps in order to customized and tailor every website to match the unique needs of every distributor. Some of the options available for a personalized website are a simple layout editor, personal blog and testimonials, photo and video galleries, lead capture abilities, auto responder and integration with Facebook and Twitter. Meanwhile the company can set the levels of control and available content options, utilize an internal communication system, analytics and search engine optimization to make sure they are getting as much out of their replicated websites as their distributors are.

The clear solution to harnessing the power of the Internet for any direct selling company is to make sure your sales force has all the right tools while upholding the companies policies and expectations. Coupling the right tools and the proper training on how to maximize the web for a successful direct selling business is the only way to see the full potential of your sales force online.

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