Kajabi Review

Maybe some of you already know who Andy Jenkins is from the Stomper Net days. One of his older projects that he’s done that sticks out in my mind was a2armory.com. There’s been a lot of Scuttlebutt going around about Kajabi, so I wanted to address what it is, what it does and if there’s a chance it could help you achieve some of your Internet Marketing goals. For the last 6 months you’ve most likely seen some Kajabi Twitter going on, but this product was just launched, and they are letting some people in on a 14 day free trial, at least for the time being. The purpose of Kajabi is to help you build your business easier and faster than other solutions would allow you to. If you were to sum it up you could say this is an integrated marketing and delivery platform.

What Is Kajabi?

Kajabi isn’t a typical stand alone solution that you would install on your own server. This system was conceptualized using the talents of some pretty bright marketing experts. There are 2 things this system is particularly known for handling. The first thing it does is build a professional, slick sales process and takes them from the initial lead capture page to the final order button. The other thing this does is build highly efficient customer portals and membership sites. Many of you might not know that Andy Jenkins has also been a successful Hollywood film producer and owns his own line of Internet Retail Stores that make millions. He’s also one of the highest paid people in Internet Marketing, and is considered an absolute genius by some of the brightest minds out there.

Okay so back to Kajabi. What it also does is create social savvy Membership Sites and Customer Portals. Yes we all know there is already software out there that can create decent membership sites, but these are functionally limited. These types of sites can be created in less than an hour using this platform. I think what makes Kajabi much better than similar solutions out there is the platform flexibility in particular. As an Internet Marketer you have a responsibility to sell your products and services as efficiently and rapidly as possible. If any of you have tried to create a sales funnel in the past you know how cumbersome a task this can become.

Just for starters, Kajabi offers the following functionalities:

1.) Fully Flexible & Customized Squeeze Pages
2.) Powerful, Adaptable Sales Funnels
3.) Add To Cart Pages
4.) Pre Transaction Pages
5.) Full Integration with Services like Aweber, 1shoppingcart, Infusion Soft or iContact

Kajabi doesn’t restrict you to building just a specific type of squeeze page based on a variety of templates. One of the cool things this system does is play the video of your choice for a specific time you select. Say for example you made a 20 minute video. For example you could show just 3 minutes and 42 seconds of it and the video will stop and show a cool opt-in box that will tell visitors to enter their email address for instant access to the rest of the video. This system also allows visitors to leave their comments below so now your visitors will be real excited about leaving their email address to get the rest of the video.

Kajabi Gatekeeper is another module within the system that will make sure you won’t be getting duplicate email subscriptions to the different funnel systems you setup. This software will actually check for a duplicate subscription, and if one is found they will let this visitor access your landing page automatically without asking them to fill in their email address a second time. Another cool module is called Krunch which will allow you to automatically convert your videos to HTML 5 mobile friendly media, so any HTML 5 friendly browser will be able to play these videos without any issues. Eventually people with videos out there and going to have to eventually re-encode all of these but this platform does this for you automatically.

Kajabi has what they call a Perpetual Funnel. This allows you to roll out your launch at your own pace and you can actually build all your landing pages and roll them out one at a time as your traffic is ready to see it. They will also get access to previous landing pages and videos they may have initially missed. You will also notice an array of proven sales letter styles that are built right into your text editor. These are CSS styles and will save you a grip on programming fees alone. In one click you can insert things like:

1.) Johnson Boxes
2.) Proven Headlines
3.) Dotted Lines
4.) Highlights
5.) Nice Rounded Edges

Kajabi doesn’t lock you into a specific design, so they decided to include an HTML Editor so if you’re HTML savvy you can make a sales letter look exactly how you want it to. You can even setup a Pre-Cart page so your customers will have to revalidate their purchase which will increase your customer conversions, decrease refunds and increase customer retention. It also creates uniform disclaimer pages so all your legal disclaimers will end up on this page. Your critical legal wording can end up on your Pre-Cart page and it won’t allow the customer to order until they check the box that says they understand all the ordering terms. This way the customer is now clear on your refund policy, privacy policies, etc..

If you plan on using Kajabi to create a video based membership course you’ll find it really easy to use this platform to do this. Andy Jenkins actually used the beta version of this platform when he released Video Boss last year. You just upload your membership videos and when your customers want to view them from their mobile phone, remember these videos are all automatically mobile phone friendly so you won’t be losing customers that are traveling all over the place using their cell phones. There is also a video universe section which has many sub-categories of training videos that will bring anyone up to speed regarding how to use this platform.

Regarding content delivery there’s a feature on Kajabi that will allow users to stream video on your site, but not be able to download it until a specified number of days. For example you can make the download link appear after their payment goes through, but in the meantime they can stream the videos, learn and consume. Of course when you release content, you don’t just have to deliver video. You can deliver both video and content since there is an HTML editor for this as well. And if you are offering a coaching program, you can automatically have this content delivered at any interval you desire.

If your coaching program is six months for example, you can automatically release videos every 2 weeks or monthly, and of course this goes for content and even webinars as well. If you had a webinar you can have it released say 2 weeks after it was recorded. What makes Kajabi so brilliant is that you can only have specific content released only after a customer account reaches a certain age. So as you bring in new customers into your system that can start training at their own pace, verses having to keep up with everyone else that joined your membership site upon its initial launch. This software will even notify them when they login to their back office how long it will be before they receive their next update or lesson.

You will get the high engagement and conversion of a perpetual launch process and you’ll get the long term reliable income by having your products always available to purchase, so you really get the best of both here which are called the Kajabi Evergreen Functions. They also have a coming soon function so you can create the structure and layout of your course so your customers will understand what they have to look forward to. Now if this wasn’t enough it also includes a Tease Function. You can set specific content to be accessible only by certain customers based on the package they purchased from you. This is like a membership site within a membership site. For example say you sold a Diamond Package for for an additional cost they can get the Emerald Package. This platform will allow your Diamond Members to get a “Sneak Peek” of what your Emerald members are already getting. This will create more upsells to higher priced packages within your system and generate you more income.

I know this post has been a long rant, but there are also many Social Features built into Kajabi. Human interactivity is woven into the fabric of the web, so why not weave it into your sites. Content and interaction has the potential to massively increase your traffic and true communities of customer fans that will line up to buy your products as they roll out. Every post you create has its own little community, which they call the Kommunity Module. There’s a cool question mark icon so you and other customers will know automatically when someone asks a question verses just posting a comment. This makes it easy for you as the moderator to answer the questions and not get them confused with comments, I mean from the standpoint of speed. If you’re looking through hundreds of comments this can save you some extra time.

As you and your customers answer more and more questions, the education everyone receives from this micro community, making the content more complete and more useful to other customers. There’s also a suggestion button that customers can use to make suggestions that will help you improve your site or your product or service. This is great since now you have a better idea of what they are expecting because you are hearing it right from them. You can even highlight certain customer comments that contain important information so your other website visitors can benefit from it.

When new features are added to Kajabi, everyone gets the benefit of these features automatically. There’s no need to download upgrades or unzip patches. The Kajabi Price for this suite ranges from $97.00 to $297.00, and the Kajabi Video at the end goes into detail regarding what features you get depending on price range, but even the most inexpensive version is more than enough for a fully functional membership site. This system isn’t just about one type of site, it’s flexible to handle just about all your Internet Marketing needs.

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