Energy Release Expert Review by Brian Garvin and Jeff West

The Energy Release website does strike the viewer as being somewhat uncommon. This is due to the name. At first, it is not apparent what the purpose of the website is. This is because there is nothing to make the meaning of the name obvious. For this visitor it was not a bad thing. Energy Release sounds more like a rocket fuel. Intrigue was the driving force in reading on. This cannot be guaranteed for every visitor.

Automotive products are not the easiest to sell. However, having an intriguing name is a good start. There is a lot of competition in this particular field. It was a relief to note that there are not lists and lists or products. It seems clear that Energy Release is concentrating only on certain products. Due to this it does give the impression of specialization.

The few products advertised each have a full description. The descriptions are well written. Many automotive products websites give descriptions and articles that are weak. Energy Release descriptions are informative and clear. Any visitor will have no difficulty understanding the function of a product.

It would be convenient to also have a complete list of products without having to download. Energy Release does provide listed products in categories. A complete list gives the potential customer an overall view. It is similar to seeing a shopping list as a whole. Most consumers are accustomed to viewing items this way. They select products as they quickly scan a list. Some consumers do not want to have to work through categories first. They prefer to scan, select and read the information.

There is a useful Questions and Answers section. It does highlight a certain fact about the product that is unique. There are also assurances given that are important to consumers. This section of the site does use the Q&A method to give more technical information about the product. Such information can be rather boring to read if placed in a conventional paragraph style. The layout of the Q&A breaks up a lot of data into user-friendly portions.

The Energy Release products all have specific abilities. It is important for the consumer to know. This is to ensure the consumer will consider buying more than one product. The products have been placed in categories that will interest most consumers.

They are:

• Automotive
• Metalworking
• Lawn & Garden

This visitor found the website could have been improved by the use of a little more color. It would certainly make it a little less austere. The website is well though out but the consumer does need to view a complete list quickly. This is a means of consolidating all of the Energy Release products and categories.

The application form for prospective agents of Energy Release products is straightforward. There are no unexpected questions and the form looks neat. It is not too sparse and only interested candidates will inquire. The products are very well presented because of the good writing and will attract people to become agents.