AIM International Expert Review by Brian Garvin and Jeff West
AIM International is a missionary organization that works in Africa. Their objective is to uplift and improve the lives of the people who live there. This organization relies on donations from the greater public. This organization will suit people who have a philanthropic interest in Africa. AIM International donations are tax refundable.
Their website is informative and clear about their intentions and what they need to achieve their objectives in Africa. AIM International also provides a section on their responsibility to provide for retired missionaries. This organization provides assistance to these veterans in the form of a retirement home and financial advice and support.
Every area and category of their outreach work that is mentioned on the site carries the necessary information that a donor will need. AIM International also provides all of their contact details in the event that a donor should require further information directly from them. This transparency is of course a positive attitude to any person who is prepared to donate money.
The organization has devised a plan to promote the work of their missionaries. They rely heavily on word of mouth contributions. They are aware that interested individuals have many contacts that may benefit AIM International. Some of the areas individuals could promote their work are:
• Coffee shops
• College campuses
• Small groups
• Churches
These are places that are likely to have people who would be interested in the work of missionaries. An individual could introduce many donors simply by telling their family and friends about AIM International. There are a number of effective ways to promote this organization. These are listed on their site with clear instructions:
• Invite a missionary or representative to give a talk
• Distribute promotional brochures/leaflets
• Promote AIM International on personal websites
• Place AIM RSS feeds on sites and blogs
• Linkback buttons in personal websites HTML
AIM International has provided an order form on their site for those who want brochures. The organization will provide brochures to any individual or group who wish to promote the work of AIM. These brochures will prepare them for their promotional talk. The brochures can also be handed out.
The complete plan that has been devised by this organization is uncomplicated and easy to follow. Any person wishing to support this group will understand how to go about it. He or she will also be able to contact AIM whenever necessary. AIM International has provided three ways for the donor to provide financial support to missionaries and projects.
• Phone
• Online
• Electronic Fund Transfer
AIM International is very clear about where the money will be directed. They provide the information necessary for each group. They have made their organization reachable. They are willing to interact with donors by sending missionaries and representatives. This makes them approachable and is regarded as being open. The types of groups that will benefit from donations are:
• Computer Training Centers
• Greatest Need Fund
• Literacy Boxes for Sudan
• Mobile Clinic Project
• Retirement Center Development
• Sofala Bible Institute
